Social Media Analytics is one of the most talked buzzwords in the marketing and technology space, and most brands misunderstand what it means and entails. Social media analytics can gets referred to as a business tool that has become integral in making some of the most critical business decisions. If a brand is not taking advantage of the benefits social media analytics has to offer is losing. It is essential to note that social media refers to a pool of consumers that brands can exploit further as a communication tool for their services and products. What is critical to ...Read more
