How to Launch Word of Mouth: Four Mechanics for a B2C Startup   The audience’s trust in advertising is declining, and it is less and less a reason for the consumer to make purchases. Personal recommendations, reviews and information about the product on the Internet form trust in the brand, and b2c and b2b marketing strategies become a key factor in the consumer’s decision to purchase. According to various sources and research on what is b2c sales, 90% of people trust brand recommendations from friends. At the same time, 75% of consumers do not believe in advertising! 95% of ...Read more

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