From being on the fringes of every brand’s marketing budgets, influencer marketing is now mainstream. Marketers have realized that traditional word-of-mouth marketing is much more effective than in-your-face paid advertising. In fact, people are so used to paid advertisements that most ignore them completely, rendering the investment almost useless. With influencer marketing, brands can advocate brand awareness and increase sales simultaneously with a well-thought-out strategy, where the influencer uses his heft to implicitly coax his target audience to buy the product. Though this sounds quite simple, it isn’t when you consider the brand personality, the influencer’s follower profile, and ...Read more
