In the context of digital marketing, we are increasingly hearing about chat bots as the main and most intuitive means to evolve a company’s online communication. But what are they and how do they work? In practice, these are special programs that are created with the intention of responding to user messages in a natural, automatic and increasingly performing way. The levels of customization that can be set are now very high. They range from less complex models, which follow a rather simple options tree, to those that take advantage of increasingly advanced machine learning technologies and able to ...Read more

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