As we scroll through the web pages in search of information, data or products, our eye comes across the characteristic and often colorful clickable buttons, made and designed to catch the eyes of users. We are talking about ‘call to action’, often referred to by the acronym CTA, whose literal translation is ‘call to action’. What are they for? Clicking the mouse is equivalent to communicating the desire to perform a certain action, to continue along a navigation path as well as to make a purchase and so on. The importance of synthesis and brevity of messages in calls ...Read more
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