We often talk to you about changes in customer relations, but mostly in the context of B2C (Business to Consumer or Customer, in good: from companies to individuals). However, the B2B relationship (Business to Business, trade: from companies to companies) is also evolving greatly. Where are we? What are the professionals saying? In order to understand what is happening on the B2B side, Market (software publisher) carried out a survey after a thousand of these customers or marketing professionals based mainly in the United Kingdom, France and Germany. It emerges that 54% say that it is more difficult to increase your notoriety than before, 58% think that it is more difficult ...Read more
