Your website is the backbone of your business, but have you ever stopped to ask whether it’s actually doing anything for you? If you don’t know how to measure the ROI of your website, you won’t know whether it’s worth the time and money you put into it. This article has seven tips and tricks to help you turn your web presence into an effective sales machine. Make sure to measure your results and improve over time!   1) Analyze your social media Analytics Every social media platform offers analytics that can help you measure your return on investment. ...Read more

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