Google is the most popular search engine in the world. Nearly 3 out of every 4 searches are done on Google, and it has a market share that’s more than double of its nearest competitor. If you’re trying to rank for keywords on this platform, then you need to know how SEO works with Google or you have to take seo services from professionals. In this blog post, we’ll go over a few ways that will help your website rank higher on search engines like Google.
Publish Relevant and Authoritative Content
Don’t create thin or duplicate content. Google hates this, so you need to make sure that your site is always putting out quality information. The content doesn’t have to be particularly long either – sometimes short articles are the best because they’re easy for users to access and read through in a span of minutes. If you can get into more specifics then do it.
For example, instead of just posting “How To Do SEO”, write about how important keywords are in relation to search engine optimization, along with some examples on how they work together to bring traffic onto websites.
Google loves sites which produce original material, but also has several algorithms in place that will penalize those who publish too much copied/stolen text from other sources online.
Update Your Content Regularly
Google wants to make sure that their users are getting the best results, and by only showcasing fresh content they can accomplish this. If you’re putting out new articles every week or two then your website will be promoted on search engines like Google much more often than those who don’t update frequently enough.
Don’t use a pre-made blog platform such as WordPress if you want to keep things simple for yourself; it’s better to write everything from scratch so there aren’t any issues with crawling/indexing later down the road.
Include meta titles, descriptions, and keywords on every single page of your site. Don’t put this information in the header or footer – it needs to be a part of each individual web page since Google crawls through all of them when indexing content for their search engine results pages (SERPs).
Take advantage of social media websites such as Facebook, LinkedIn, Twitter and Pinterest by using appropriate hashtags with your target keywords included. This will help get more eyes onto your website from people who are sharing/liking/following posts from other users who have similar interests.
Have a link-worthy site
Google looks for sites that are authoritative and relevant to rank on their SERPs. If you’re able to produce material that is engaging or interesting then you’ll have a much better shot at ranking well in the search engine results pages (SERPs).
The easiest way to accomplish this is by having a blog with regular posts/updates which provide value to readers who visit your site. Try sharing facts, news articles, entertaining content, etc – just make sure it’s useful.
Proper Onpage & Technical Optimization
Tag your images with keywords, especially if they’re being used for commercial purposes. You can also use ALT text to help out here as well by including a brief description of the image along with words that are relevant/helpful both on and off-site.
Each page needs to have an adequate amount of content without going overboard – this will affect SERP rankings so you need to be careful about how much information is included in each article or post.
Speed matters too. Check out the site speed properly and ensure optimizing your website’s loading speeds across devices & browsers. Google wants users who access their search engine platform from all sorts of different locations and systems; make sure yours loads quickly everywhere it’s accessed.
Use proper HTML tags when putting together your web pages. Not only will this help with indexing, but it’ll make sure that the content is accessible to all users regardless of how they view/use the Internet.
Make sure you have a site map in place so Google can crawl every page on your website easily and quickly – otherwise there’s no guarantee that they’re going to be able to find everything without any issues.