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Does Real-World Advertising Work For E-Commerce Products? 

 July 28, 2022

Advertisers have been using real-world ads for centuries now to peddle their wares. But does this type of advertising still work in the digital age, when so many people are shopping online? In this blog post, we’ll take a look at the pros and cons of real-world advertising for e-commerce products, and we’ll also offer some tips on how to make it work for your business.

 

Real-world advertising can be a great way to reach potential customers who might not otherwise see your product. For example, if you’re selling a new type of phone case, placing ads in high-traffic areas like bus stops or subway stations can ensure that your target market is aware of your product. Similarly, if you’re launching a new fashion line, sponsoring a local fashion show or partnering with a well-known fashion blogger can help to get your brand out there.

 

On the other hand, real-world advertising can be expensive, and it’s not always easy to track its effectiveness. Additionally, some consumers may be turned off by traditional ads, feeling that they’re intrusive or that they’re being sold to.

 

Tips For Making Real-World Advertising Work For Your Business

 

If you’re considering using real-world advertising to promote your e-commerce product, there are a few things you can do to increase your chances of success:

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  1. Use a mix of traditional and digital advertising methods. Don’t put all your eggs in one basket. Reach potential customers through a variety of channels, both online and offline. For example, it’s been shown in a study that having cohesive advertising across multiple channels can lead to a significant increase in its effectiveness. In the study, people who saw both a tv ad and a billboard for the product were 57% more likely to recall the product than those who saw just one of the two ads. Considering the inexpensive cost of billboard advertising, it’s a no-brainer to add this to your marketing mix.
  2. Make sure your ad is relevant to your target audience. There’s no point in running an ad if it’s not going to reach the people who are most likely to be interested in your product or service.
  3. Keep your ad simple and straightforward. Don’t try to cram too much information into your ad. Keep it concise and make sure the message is clear.
  4. Make sure your ad stands out from the crowd. With so many ads competing for attention, you need to make sure yours is eye-catching and memorable. Use bright colors, interesting visuals, and a catchy headline.
  5. Consider using interactive ads. Interactive ads are more likely to grab attention and hold interest than traditional static ads. If you can find a way to make your ad interactive, go for it!
  6. Keep your ad simple and to the point – don’t try to cram too much information into it.
  7. Use attractive visuals or even video if possible, as this can help to grab attention.
  8. Consider using interactive elements like QR codes or Augmented Reality (AR) to make your ad more engaging.
  9. Make sure you have a strong call-to-action (CTA) that encourages consumers to take the next step, whether that’s visiting your website or making a purchase.
  10. Track your results and adjust your strategy as needed. Keep an eye on how your real-world advertising campaign is performing, and make changes if necessary. Try different tactics and see what works best for your business.
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Real-world advertising can be a great way to reach potential customers and grow your e-commerce business. By following the tips above, you can increase your chances of success and make sure that your real-world ads are working for you.

Our Favorite Advertising Campaigns For Online Brands

Airbnb’s “#HostWithPride” Campaign

In the year 2016, Airbnb ran a marketing campaign called “#HostWithPride” in order to show their support for the LGBTQ community. The company created special rainbow-themed listings on their site, and they also made donations to LGBTQ organizations. This campaign was a huge success, and it helped to solidify Airbnb’s reputation as a company that is inclusive and supportive.

Amazon Prime Video’s “#EmmysForThePeople” Campaign

In order to drum up excitement for their Prime Video service, Amazon ran a campaign called “#EmmysForThePeople” in which they encouraged people to tweet about their favorite TV shows that were available on the platform. This campaign was a huge success, and it helped to increase awareness of Amazon Prime Video.

Netflix’s “#SeeWhatsNext” Emmys After-Party Planning Guide Release

In order to get people talking about their service, Netflix released a planning guide for an “Emmys after-party” that they were throwing. The guide was full of fun and interesting ideas, and it helped to increase awareness of Netflix’s original programming.

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HBO’s “#MyThrones” Campaign

In order to get people talking about the final season of Game of Thrones, HBO ran a campaign called “#MyThrones” in which they encouraged people to share their favorite memories from the show. This campaign was a huge success, and it helped to increase awareness of HBO’s programming.

Hulu’s “#ForTheWin” Golden Globes Promotional Push

To get customers talking about their company, Hulu ran a campaign called “#ForTheWin” in which they encouraged people to tweet about their favorite TV shows that were available on the platform. This campaign was a huge success, and it helped to increase awareness of Hulu’s original programming.

What do these advertising campaigns have in common?

They were all digital campaigns that used traditional advertising methods to reach their target audiences. And they were all incredibly successful.

 

Digital marketing is one of the most effective ways to reach consumers, but that doesn’t mean that traditional advertising methods are obsolete. In fact, there are many advantages to using real-world ads to promote your e-commerce product. Let’s take a look at some of the pros and cons of real-world advertising for e-commerce products.

 

Pros:

  1. Real-world ads can reach a wide audience. Traditional media like television, radio, and print are still widely consumed, and they offer a great way to reach potential customers.
  2. Real-world ads can be very effective in creating brand awareness and building name recognition. If people see your ad enough times, they’re likely to remember your company when they’re ready to make a purchase.
  3. Real-world ads can be customized to target specific demographics. You can use demographic data to select the media outlets that are most likely to reach your target consumers.
  4. Real-world ads can create a sense of urgency. If you’re running a sale or promotion, traditional ads can help to spread the word and get people to take action.
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Cons:

  1. Real-world ads can be expensive. Traditional media is often quite costly, and it may not be feasible for small businesses to invest in this type of advertising.
  2. Real-world ads can be difficult to track. It can be hard to measure the effectiveness of traditional advertising campaigns, which makes it tough to justify the cost.
  3. Real-world ads can be intrusive. Some people find traditional advertising to be annoying, and it may turn them off from your product or brand entirely.

 

Real-world advertising can be a great way to promote your ecommerce product, but it’s best to do your research, formulate your plan, and maybe consult with a marketing professional before you jump in. With a little bit of planning, you can make real-world advertising work for your digital business.

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