Custom Packaging for Retail: Why Does it Matter in Businesses? 

 July 28, 2021

Custom branded packaging is a great way to make your product stand out on the shelf. It can also be an opportunity for you as a brand owner to put more emphasis on how customers feel about their experience with your company. How do they view it? What are some insights that could help them understand what makes this such an attractive business decision in terms of branding and marketing?


Custom packaging is a customized solution for the retail industry. It helps store products and provides protection to these goods as they are shipped from one place to another. For example, custom pre-roll packaging is custom-designed to protect your weed products from moisture and tear, and wear. 


This type of custom packaging can be seen in luxury brands, such as Louis Vuitton or Hermes, where customers are willing to pay more just so that their purchase has a different look than those who bought it second-hand at an auction.


It Increases Profitability 


Packaging has a lot of power in the emotional component when it comes to purchasing decisions. Many people think that their decision-making is rational, but there are many other things going on as well. When someone tells you why they bought this product over another one, “good value” will often come up because packaging can make something seem like a good deal even if it is not necessarily cheaper than the other products. 


Is it true that what something looks like really affects our purchasing decisions? Well, according to a study, the attractive packaging of the products does show an activity in the brain than the one with the plain and bald packaging. So, although we might not consciously realize it when making purchases, how things look does matter.


Packaging is a great way to provide value and create an impression of quality. You can give your product more personality through branding, or you could use packaging as another avenue for marketing that final stage in the customer’s experience with your company.


As your business grows, it seems inevitable that you will be faced with the dilemma of how to handle packaging design. On the one hand, providing an exceptional experience results in forming a lasting customers trust; on the other, not investing in creative package designs won’t leave customers feeling satisfied. 


Offer a high-end experience with well-designed product packages that will help develop long-term customer loyalty; you deserve nothing less than perfection from yourself when conveying your brand.


Worth of Packaging in E-commerce World 


Packaging is like a catnip for the customers of social media. On platforms that rely heavily on visuals, enticing and alluring packaging can catch people’s attention to draw them in closer. Packages are no longer just a means of protecting products; they have become an integral part of marketing efforts as well. 


From e-commerce retailers who hope their packages will lure shoppers into purchasing something or brick and mortar stores using specially designed boxes to attract new business by making it easier for potential customers to find what they want more quickly than before through visually attractive packaging. 


With the rise of social media and e-commerce, it is no surprise that people are more inclined to share their experiences online. The custom packaging for your products sounds like a great way to showcase your flair and creativity. 


Customers will often go out of their way – even engaging professional photographers – because they know how much seeing other people’s experiences on social have become popular these days; from what avocado toast looked like when eaten this morning all the way down to unveiling an unboxing video or new purchase off Amazon Prime.


When you buy a product, the first thing that comes to mind is if it would be worth your money. The appearance of packaging should not only include the way in which an object looks but also how much effort was put into creating its design. A well-designed package will show customers that this company values quality and customer service as two important elements for any business success story.


The Packaging Designing Process 


Take a look below at the vital factors that you need to take into consideration while designing your product packaging. 


Showcase Your Brand Message 


Small businesses are going to have a tough time standing out in the sea of faceless e-commerce giants. But there is one thing they can offer that those big guys can’t: personalized customer service and an authentic story that is told through unique packaging design.


In order for small business owners to create their own niche market from scratch or stand apart from competitors, it starts with telling your customers who you are as a brand visually on limited space rather than just relying on text labels.

Know the Psychology of Colors 


It is safe to say that color plays a huge role in branding. Color is one of the first things that customers notice when it comes to shopping, so understanding its significance and how different colors convey meaning can make or break your brand image. 


The science behind this is not an exact thing–in fact, much of our decision-making relies on personal experience rather than what other people tell us. But here are some factors for choosing wisely: red might be associated with warmth while blue has been linked with trustworthiness over time; yellow may have associations related more closely to love as opposed to anger which could help coax people into buying certain items they would not usually purchase if you used another shade like purple. 


So, understanding the psychology of colors is vital before stepping into the packaging process. Know your target customers and design the packaging that aligns with their interests. You can get custom box solutions from a professional packaging company and flaunt your products in the vast competition. 


The Final Takeaway 


Custom packaging is vital for retail businesses. It can take your business to the next level. It does not matter if you own a small business or a large one. Packaging will make your brand noticeable and will make your products stand out in the pool of competitors. 

READ MORE:  Small Bakery Business: Packaging Trends and Growth Strategies

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