Pinterest INTRODUCTION
Pinterest is a visual social media platform that mostly shares images, GIFs, or short videos. It is different from other social media platforms because people use it to share their interests or ideas with others or obtain plans. Pinterest does not have a particular genre. You can get ideas about whatever you are searching for, from fashion hacks to pet care or food recipes onPinterest is a visual social media platform that mostly shares images, GIFs, or short videos. It is different from other social media platforms Pinterest is a visual social media platform that mostly shares images, GIFs, or short videos. It is different from other social media platforms Pinterest. There are no content creators or posts on Pinterest, but it has pinners and pins. If you are posting content on Pinterest, you are a pinner, and your post is a pin.
WHAT MAKES PINTEREST UNIQUE
Pinterest has some cool features like the Pinterest lens, shop feature, etc. The Pinterest lens is a benefit for Pinterest users. This feature allows a user to scan a real object and find varieties of it from Pinterest. Shop feature is a real advantage if you are a pinner who is planning to promote or do business through Pinterest. The shop feature is associated with the Pinterest lens. Whatever item the lens scan, it will display related products to shop. Therefore, we can say that Pinterest is an excellent image search engine.
Popularity has no role in doing business on Pinterest. It is a perfect platform for starting or carry out a small business; For example, homemade cakes or thrift shops.
Also, unlike other social networks, your post never goes outdated on Pinterest. Pinterest does not care about your pin date or backlinks. Your content will have longer life spans compared to other search engines.
There are certain tricks to get the best results on Pinterest. Since Pinterest is also a search engine, it has a search feature like google. Pinterest shows pins for user queries based on some factors like:
- keywords used
- Image or images used in the pin
- Count of saves for your pin
- boards the pin is saved
7 STEPS TO INCREASE TRAFFIC
- Create your content
On Pinterest, you can either create your pin or can re-pin other content. A study in November 2020 pointed that own pins have a substantially high engagement rate than re-pins. This study proved that original pins have been saved and re-pinned 3.6 times more than re-pin.
- Upgrade to rich pins
Rich pins are pins that automatically link data from your website to your pins. It helps your pin to get more reach.
Rich pins are of 4 types
- Product rich pins: This pin focus on product-related data like product price, product availability, and description.
- Recipe rich pins: This pin contains details like preparation time, preferences, serving suggestions and figures, ingredients used, etc.
- Article pins: It displays the title, description, and author information from your website. It is one of the most preferred pins for bloggers.
- Promoted App pin: This paid pin will allow users to download and install your business application directly from Pinterest without redirecting.
- SEO or Search Engine Optimization
Like every other platform, SEO has a major part on Pinterest. You should be aware of the keywords you use in your profile, about, or descriptions. Specific keywords help you to get more reach for your content. Most people underestimate SEO on Pinterest since it is a visual media network. But correct keywords can work magic for your pins. When you search something, Google loves to display content from Pinterest. If your pin wants to be one of those, be careful with the keywords you are using.You should include correct keywords in
- Your profile name
- Your profile bio
- Your pin titles
- Your board titles
- Your pin descriptions
- Your board descriptions
- Consistent scheduling
Consistency is an essential value all bloggers should hold to. You can’t post 30 pins once a month and then appear next month and repeat if you need good results. Consistency means proper planning and adaptation. Pinterest has its scheduling software which will make your work easier with scheduling. This strategy will help you to get significant traffic on your Pinterest.
what all are the area you should plan ahead
- The content you pin
- The boards you pin your content to
- How frequent do you pin
- When you pin
- Whether you use manual or automated pinning
- Cross-promote
There is a marketing strategy in digital marketing called distribute marketing. It is a method of self-promotion. You have to promote your Pinterest profile in your other networks or even personally. This will boost up your followers. If your website has a social sharing option, you can make use of it.
Promoting works both ways. Link your website to your Pinterest. This helps to maintain a trust between you and your followers.
- Pinterest analytics
As we have seen so far, Pinterest has many metrics that help us improve our Pin performance. These metrics help you to understand your best and worst pins and your most profitable pins. For example,
- Clicks – Which pin is clicked often
- Saves – Number of saves you got for pin
- Impressions – Count of times your pin appeared on someone’s feed, search result, etc.
These metrics will give you statistics of engagement rate and popularity of your Pinterest. It is the finest way to optimize your profile.
Some key Pinterest analytics to track include:
- Followers and engagement levels
- Referral traffic to your website
- Performance over time for comparison
- Trends in content and behavior
- Use video pins
Don’t just stick to image pins. Pinterest marketers underestimate videos. An estimated value of 30% of video content had better performance than images. Make sure to re-pin your videos from other platforms like Tiktoks, which are perfect for Pinterest. Videos attract viewers since it is easier and needs only less time to understand the content. It helps you to convey your content clearly to your followers in an exciting but accessible way. Instructional or how-to-do videos have high engagement rate than other types of entertainment videos.
CONCLUSION
Pinterest provides vast opportunities for all kinds of brands. Since the Pinterest rating is increasing rapidly, it is considered one of the best places for digital marketing. Interface, content creating methods, engagement ways, and optimization are different compared to other networks. With proper usage of Pinterest, you can steer tremendous traffic on to your website.